Issuer Bid Extended for AIM.PR.A, AIM.PR.B & AIM.PR.C

Aimia Inc. has announced:

that due to the impact of Canada Post workers’ strike in delaying the mailout of documents related to the Company’s previously announced substantial issuer bid (the “Offers”) to purchase for cancellation all of its preferred shares in consideration for 9.75% senior unsecured notes (the “2030 Notes”), it has extended the expiry date of the Offers to 5:00 pm (Eastern time) on January 30, 2025, unless further extended, varied or withdrawn by the Company. All other terms of the Offers remain unchanged.

Details of the Offers, including instructions for tendering the Preferred Shares, are included in the formal offers to purchase (the “Offers to Purchase”) and issuer bid circular dated November 21, 2024 (the “Circular”), as same will be amended by the notice of variation and extension dated January 10, 2025 (the “Notice of Variation” and, collectively with the Circular, the letter of transmittal and the notice of guaranteed delivery, the “Offer Documents”). The Notice of Variation will be mailed to preferred shareholders, filed with applicable Canadian securities authorities and made available without charge on SEDAR+ at www.sedarplus.ca. Preferred shareholders should carefully read the Offer Documents prior to making a decision with respect to the Offers.

Preferred Shareholders who have already deposited their Preferred Shares validly using the letter of transmittal and, if applicable, a notice of guaranteed delivery, and have not withdrawn such Preferred Shares, do not need to take any further action to accept the applicable Offers and receive the applicable purchase price (as detailed in the Offer Documents). The Company will take up and pay for Preferred Shares validly deposited under the Offers pursuant to the terms and conditions of the Offer Documents. Preferred Shares validly deposited and not withdrawn as of the initial expiry date, being 5:00 pm (Eastern Time) on January 10, 2025 will be taken up and paid for by the Company on or about January 14, 2025.

The Substantial Issuer Bid marks the first initiative introduced as a result of Aimia’s strategic review process designed to unlock the Company’s value. The Offers provide preferred shareholders with an opportunity to realize all or a portion of their investment in the Company based on (i) the limited liquidity and perpetual nature of the Preferred Shares, (ii) the higher annual yield the 2030 Notes will provide relative to the current dividend (annualized) of each series of Preferred Shares, (iii) the fixed maturity date of the 2030 Notes, and (iv) the accelerated liquidity available to holders of 2030 Notes in certain events. The Strategic Review Committee and the Board of Directors believe that the exchange of Preferred Shares for the 2030 Notes under the Offers for the purchase price (as detailed in the Offer Documents) represents an effective recapitalization of the Company and is in the best interests of the Company and its security holders.

Shareholders with questions about the Offers or how to tender can contact Aimia’s information agent, Shorecrest Group at 1-888-637-5789 (North American Toll-Free Number) or +1 647-931-7454 (outside North America) or email: contact@shorecrestgroup.com for assistance.

This news release is for informational purposes only and does not constitute an offer to buy or the solicitation of offers to sell Preferred Shares. The formal offers to purchase the Preferred Shares in consideration for 2030 Notes are detailed in the Offer Documents.

The prior announcement of this Substantial Issuer Bid was previously reported on PrefBlog.

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